AdUnity Content and Traffic Quality Standards

INTRODUCTION

Publishers, media owners and networks (Publishers) that wish to use either AUX or AdUnity's SSP services are required to comply with these Quality Standards. These Quality Standards provide accurate guidance to what AdUnity considers to be acceptable and unacceptable web content. Publishers must fully comply with these Quality Standards if they wish to work with AdUnity as these standards are included within our commericial agreements.

AdUnity reserves the right to change the standards at any time without prior notice to the publisher. The Publisher understands that it is their sole responsibility maintain an up-to-date knowledge of these Quality Standards available here. AdUnity reserves the sole right to warn, or without notice, terminate any publisher that is found in violation of these standards. If you are in any way unsure about any of these standards please ask us.

CONTENT QUALITY

The Publisher shall always make sure that AdUnity Ad Tags are not placed on or utilised by any website or application other than the Publisher's own sites or apps, or sites or apps that they have been legally authorised to manage. If the Publishers sites or apps are suspected of being unauthorised, or unsafe, AdUnity reserves the right to suspend all Ad Impressions to those sites or apps immediately.

In order to check the use of Ad Tags AdUnity uses software to monitor the quality and safety of the Publisher's sites, apps and Ad Impressions.

The Publisher shall ensure that its sites and apps do not contain any Prohibited Content, as described below. AdUnity reserves the right to immediately stop accepting ad requests if they are suspected of containing such content.

TRAFFIC QUALITY

The Publisher shall not and shall not permit or authorise others to engage in any activity to artificially inflate the number of Ad Impressions or clicks, including but not limited to:

  • repeated manual clicking, use of robots or clicking tools; or
  • the generation of Ad Impressions or clicks on pages containing the Ad Tags through automated requests; or
  • the inclusion of Ad Tags in a browser window generated by an adware, spyware or P2P application.

The Publisher shall not and shall not permit or authorise others to:

  • use in connection with any Ad Tags any URL re-directions, framing techniques, interstitial advertisements, pop-up windows, new consoles or other items or techniques that would alter the appearance, presentation or functionality of any Advertiser's website from that seen by users hand-entering the applicable URL for that Ad Tag into their browser; or
  • integrate any websites containing software viruses, worms, Trojan Horses or other harmful computer code into AdUnity's ad platform or otherwise interfere with or disrupt the integrity or performance of AdUnity's ad platform; or
  • use any type of Malware, such as Viruses, Worms, Trojan Horses or Spyware, anywhere on the Publisher Digital Media Properties or covertly install any software on End User's device.

PENALTIES

If the Publisher is found to be in breach of the Content Quality or Traffic Quality standards then the Publisher's account with AdUnity will be immediately suspended and all payment due to the Publisher will be forfeited with immediate effect. AdUnity also reserves the right to bring legal action against the Publisher to claim damages for breach of these Quality Standards.


PROHIBITED CONTENT


HATE CONTENT

Content articulating views intended or reasonably likely to cause or incite hatred of any race, religion, creed, class or ethnic group.

Content articulating views calculated to cause offence to or incite hatred of any individual or group. Content explicitly glorifying or delivering for the purposes of entertainment, scenes or descriptions of pain, suffering, death, torture or ill-treatment of humans or animals.

Sexually explicit content depicting illegal acts including but not limited to content featuring minors and content featuring non-consensual acts, real or implied.

FIREARMS AND EXPLOSIVES

Content offering genuine or replica guns, bombs, ammunition or other offensive weapons for sale. Content glorifying the use of or offering technical information on guns, bombs, ammunition or other offensive weapons.

ADULT

Sexually explicit content transmitted or published for the purposes of entertainment including but not limited to photographs, videos and text depicting or describing legal sexual acts between consenting adults.

APPLICATION DOWNLOADS

Sites allowing users to download or exchange software including but not limited to music files, games, movies and software applications. Such software may or may not include ad-ware, peer-to-peer networks.

INCENTIVISED CLICKS

Sites containing hyperlinks to be clicked on by live users who subsequently receive some reward or incentive for making the click, for example, additional loyalty points added to an account redeemable for goods on achievement of certain targets.

UN-MODERATED FORUMS

Online forums, comments areas, discussion groups and newsgroups not subject to any editorial control or moderation by a Publisher. May be part of a larger site or stand-alone.