A Better Ad Server for B2C Publishers
By default, the AdUnity Enterprise Ad Server for publishers does not drop cookies, does not collect personal data from devices, and does not require consent to deliver ads. In addition, AdUnity operates as a Data Processor under the publisher: we do not ask the B2C publisher or network to obtain a consent for our use of data. We only use personal information and cookies as and when strictly required by the publisher media sales work-flows. Our approach not only massively reduces compliance costs and legal risk to B2C publishers, it also increases operational flexibility.
No Cookies Ad Server for B2B Publishers
Specialist B2B publishers selling ad inventory on a tenancy basis do not need to run an ad server using cookies and therefore do not need obtain a consent. However, many B2B publishers have been unnecessarily forced to obtain consent for their ad server, so the ad server company can acquire the publisher’s data free of charge. This brings compliance costs and significant legal risks to publishers.
AdUnity works in a different way. By default, the AdUnity Enterprise Ad Server for publishers does not drop cookies, does not collect personal data from devices, and does not require consent to deliver ads. It is the perfect solution for B2B publishers. AdUnity operates as a Data Processor under the publisher: we do not ask the publisher or network to obtain a consent for our use of data. We only use personal information and cookies as and when strictly required by the publisher media sales work-flows. Our approach not only massively reduces compliance costs and legal risk to publishers, it also increases operational flexibility.
Why Enterprise Ad Server for Publishers is different
Implementing an ad sever can be a complex process. This is why support for all new ad server implementations are provided free of charge to publishers. Our support is some of the best in the industry so you can be up and running in just a couple of days.
Asking for consent for cookies or for agreement to a digital content contract creates a barrier with audiences. Sometimes, depending on the way the publisher sells ad media, this is unavoidable. However, it is possible to sell ad media either without the use of personal data or very minimal use of personal data. AdUnity enables publishers to sell ad media without the use of any personal data or with very minimal personal data. AdUnity’s privacy-by-design technology reduces the impact to the data subject to such an extent that publishers may opt to use “Legitimate Interest” legal basis to sell ad media.
AdUnity protects the publisher's first-party data because we work differently to most ad serving businesses. Firstly, we do not capture and store publisher data for our own business purposes, hence AdUnity provides EAS for publishers as a Data Processor. Unlike many ad-technology businesses, we do not sell our customer’s data. Secondly, we minimise all data use to what is strictly necessary. Thirdly, our technology restricts access to any publisher first-party data to the publisher, i.e. no third-party can have access without the specific authorisation of the publisher.
AdUnity’s Enterprise Ad Server for publishers combined with our first-party data solutions provides publishers with the ability to target devices (where legal to do so, using either consent or legitimate interest as a legal basis). This means publishers can use their own first-party data to sell ad media on their sites and apps. AdUnity’s Enterprise Ad Server for publishers is integration ready for integrations with publisher’s CMP.
AdUnity’s Enterprise Ad Server for publishers provides publishers and networks with a full selection of ad format options including HTML5, Rich Media (such as overlays and takeover-style formats), Instream/Outstream Video (VAST2.0), Dynamic Creative and Native formats. Custom ad formats can also be supported upon request.
AdUnity’s Enterprise Ad Server for publishers simplifies the campaign management process. Enterprise Ad Server for publishers works with all screens: mobile, tablet and desktop. Brands do not have to worry about implementing different platforms for different devices.
The big changes brought about by GDPR means that many traditional tools used by publishers to measure basic campaign attributes such as reach and frequency are unlawful. AdUnity’s Enterprise Ad Server for publishers works within the rules of GDPR to provide media buying and ad ops teams with a near-real-time unified reporting platform for measurement and reporting.
Enterprise Ad Server for publishers enables publishers to manage and optimise all revenue sources: direct, programmatic and ad network mediation. AdUnity’s proven holistic yield optimisation algorithms ensure that each impression is sold through the best sales channel in order to maximise your overall revenue.
This means all types of programmatic sales, such as Open Auction and PMPs, can work alongside traditional tenancy, or CPM sales. Enterprise Ad Server for publishers automatically compares competing sales channels (including consent permissioned targeted advertising) to make sure that whenever an ad placement is available it goes to the highest paying buyer. Enterprise Ad Server for publishers dynamically allocates ads by comparing all sales network activity: traffic and inventory forecasting, delivery targets, guaranteed campaign commitments, offers, and targeting parameters.
AdUnity has created Enterprise Ad Server for publishers by combining advanced programmatic technology with the internationally recognised identity, personal data and encryption standards that are used in many eGovernment services across the world (including the UK and US). We use existing open standards defined by ISO, Kantara CISWG: Consent Receipt and UMA, to provide scalable user trust and interoperability for consent services industry.
AdUnity has some of the best support in the industry. Depending on your in-house capabilities we can provide either email and phone-based guidance or on-site support.