TRANSPARENCY AdUnity has a reputation for providing transparent media trading solutions to advertisers and publishers. AdUnity’s sophisticated first-party data solutions for both advertisers and publishers build on this legacy of transparency.
TRUST We have the trust of Europe’s biggest advertisers and publishers through many years of providing advanced and transparent advertising solutions. We also have the trust of leading standards bodies and trade associations because of our deep expertise and ethical approach.
TECHNOLOGY Our advanced privacy-by-design technology solves the operational and legal compliance challenges faced by both advertisers and media owners. We reduce the complexity and risks associated with buying or selling targeted and non-targeted media.
We are a technology company with a focus on making digital marketing work better for advertisers, publishers and people. We help marketers build trust with their customers to deliver superior sustainable marketing performance. We connect publishers directly to brands to help them maximise yield. We help people by reducing the amount of data collected from them by ad tech.

Entreprise Ad Serving for Publishers

A Better Ad Server for Publishers

By default, the AdUnity Enterprise Ad Server for publishers does not drop cookies, does not collect personal data from devices, and does not require consent to deliver ads. In addition, AdUnity operates as a Data Processor under the publisher: we do not ask the B2C publisher or network to obtain a consent for our use of data. We only use personal information and cookies as and when strictly required by the publisher media sales work-flows. Our approach not only massively reduces compliance costs and legal risk to B2C publishers, it also increases operational flexibility.

consent based advertising

No Cookies Ad Server for B2B Publishers

Specialist B2B publishers selling ad inventory on a tenancy basis do not need to run an ad server using cookies and therefore do not need obtain a consent. However, many B2B publishers have been unnecessarily forced to obtain consent for their ad server, so the ad server company can acquire the publisher’s data free of charge. This brings compliance costs and significant legal risks to publishers.

AdUnity works in a different way. By default, the AdUnity Enterprise Ad Server for publishers does not drop cookies, does not collect personal data from devices, and does not require consent to deliver ads. It is the perfect solution for B2B publishers. AdUnity operates as a Data Processor under the publisher: we do not ask the publisher or network to obtain a consent for our use of data. We only use personal information and cookies as and when strictly required by the publisher media sales work-flows. Our approach not only massively reduces compliance costs and legal risk to publishers, it also increases operational flexibility.

AdUnity Exchange (AUX)

AdUnity Exchange (AUX) provides media sales services for publishers that protect privacy and reduce compliance costs and risks for publishers. AUX leverages our technology, programmatic connections and our agency and direct client relationships. AUX can integrate with existing sales operations or work as a stand-alone solution.

AUX transparently optimises ad revenue taking into consideration fill rate, eCPM and campaign targets of direct sold campaigns. This means all types of programmatic sales can work alongside traditional tenancy or CPM sales. We treat all sales channels equally (unlike most of our competitors) and do not bias in favour of certain agencies or advertisers.

AUX provides a sophisticated and scalable solution to simultaneously manage, deliver, optimise sales across all display channels. AUX can deliver all formats from video (instream or outstream), to native and mobile. AdUnity products come with some of the best integration and operational support in the industry so you can be up and running in just a couple of weeks.

Privacy Protected Ad Serving for Advertisers

GDPR has changed the way European advertisers buy media. Marketing campaigns that target individual devices must comply with GDPR or face the harsh legal consequences. The use of any personal data (including IP address) or the use of cookies has become severely restricted. The use of any technology to identify a single device for the purpose of marketing will require explicit, specific and unambiguous consent.

By default, the AdUnity Enterprise Ad Server for advertisers does not drop cookies, does not collect personal data from devices, and does not require consent to deliver ads. In addition, AdUnity operates as a Data Processor under the advertisers we do not ask advertisers to obtain a consent for our use of data.

AdUnity Enterprise Ad Server for Advertisers

The AdUnity Enterprise Ad Server (EAS) provides a sophisticated and scalable solution to simultaneously manage, deliver, optimise and measure ad serving across all display channels. EAS can deliver all formats from video (instream or outstream), to native and mobile. It also comes with the easy to use AdUnity Ad Builder. AdUnity products come with some of the best integration and operational support in the industry so you can be up and running in just a couple of weeks.