Adunity is a pure-play publisher focused company
TRANSPARENCY AdUnity has a reputation for providing transparent media trading solutions to advertisers and publishers. AdUnity’s sophisticated first-party data solutions for both advertisers and publishers build on this legacy of transparency.
TRUST We have the trust of Europe’s biggest advertisers and publishers through many years of providing advanced and transparent advertising solutions. We also have the trust of leading standards bodies and trade associations because of our deep expertise and ethical approach.
TECHNOLOGY Our advanced privacy-by-design technology solves the operational and legal compliance challenges faced by both advertisers and media owners. We reduce the complexity and risks associated with buying or selling targeted and non-targeted media.
AdUnity is the only privacy-protected ad platform in Europe. We focus on making the market for digital media work better for advertisers, publishers and people. Our privacy-by-design technology means we reduce the impact on end-users and compliance costs to advertisers and publishers. This is why we are a leader in providing GDPR-safe advertising and media sales solutions.

Privacy Protected Ad Serving for Advertisers

GDPR has changed the way European advertisers buy media. Marketing campaigns that target individual devices must comply with GDPR or face the harsh legal consequences. The use of any personal data (including IP address) or the use of cookies has become severely restricted. The use of any technology to identify a single device for the purpose of marketing will require explicit, specific and unambiguous consent. AdUnity has invested heavily in privacy-by-design technology in order to reduce or eliminate the use of personal data in advertising operations. Our aim is to push the majority of advertising operations outside the scope of privacy legislation (e.g. GDPR and the eprivacy directive).

By default, the AdUnity Enterprise Ad Server for advertisers does not drop cookies, does not collect personal data from devices, and does not require consent to deliver ads. In addition, AdUnity operates as a Data Processor under the advertisers we do not ask advertisers to obtain a consent for our use of data. We only use personal information and cookies as and when strictly required by the advertisers marketing work-flows. Our approach not only massively reduces compliance costs and legal risk to advertisers, it also increases operational flexibility.

AdUnity Enterprise Ad Server for Advertisers

The AdUnity Enterprise Ad Server (EAS) provides a sophisticated and scalable solution to simultaneously manage, deliver, optimise and measure ad serving across all display channels. EAS can deliver all formats from video (instream or outstream), to native and mobile. It also comes with the easy to use AdUnity Ad Builder. AdUnity products come with some of the best integration and operational support in the industry so you can be up and running in just a couple of weeks.

Why Enterprise Ad Server for Advertisers is different

AdUnity’s Enterprise Ad Server for advertisers is a new kind of ad server that not only provides the sophisticated ad creation, campaign management, campaign delivery and campaign reporting functionality but does this using privacy-by-design technology. AdUnity’s Enterprise Ad Server for advertisers is designed to be used by agency or marketing ad operations teams to run both targeted and non-targeted campaigns.

Most ad server companies prioritise their data profiling business models instead of providing the service advertisers actually need. EAS works in a completely different way. Firstly, we operate as a Data Processor (under the agency or client). Hence, we do not require that the client obtain and maintain consent to use our platform. Secondly, we have invested heavily in developing a privacy-by-design ad serving technology as required by GDPR (Articles 5, 11 and 25). The result is that we have either eliminated or significantly reduced the personal data we use to provide ad serving services to advertisers. This means big operational and compliance benefits to agencies and their clients.

  • EAS for advertisers enables brands and agencies to do more post-GDPR.

    Enterprise Ad Server for advertisers is designed to work in harmony within GDPR rules and to provide maximum flexibility to marketing operations. Post-GDPR advertising is a complex matrix of rights, rules, and risk mitigation combined with traditional marketing operations. It is far from a one-size-fits-all model. EAS for advertisers gives marketing teams the flexibility to eliminate or minimise the use of personal data to allow for a far greater scope of marketing activity. For example, our privacy-by-design technology reduces the impact on data subjects and makes it easier for advertisers to partner with publishers that use “Legitimate Interest” legal basis to run targeted campaigns.

  • EAS for advertisers protects first-party-party data.

    AdUnity protects the advertiser’s first-party data because we work differently to most ad serving businesses. Firstly, we do not capture and store advertiser data for our own business purposes, hence AdUnity provides EAS for advertisers as a Data Processor. Unlike many ad-technology businesses, we do not sell our customer’s data to their competitors. Secondly, we minimise all data use to what is strictly necessary. Thirdly, our technology restricts access to advertiser first-part data to that advertiser, i.e. no advertiser can use another advertiser’s data.

  • EAS for advertisers enables first-party data targeting.

    AdUnity’s Enterprise Ad Server for advertisers combined with our first-party data solutions provides agencies and brands with the ability to target devices (where legal to do so, using either consent or legitimate interest as a legal basis). This means brands can use their own first-party data to target individuals on third-party sites and apps. Integration with a brand’s CRM is possible to provide targeting directly from CRM.

  • EAS for advertisers handles all display format types.

    AdUnity’s Enterprise Ad Server for advertisers provides advertisers with a full selection of ad format options including HTML5, Rich Media (such as overlays and takeover-style formats), Instream/Outstream Video (VAST2.0), Dynamic Creative and Native formats. Custom ad formats can also be supported upon request.

  • EAS for advertisers handles all screen types.

    AdUnity’s Enterprise Ad Server for advertisers simplifies the campaign management process. Enterprise Ad Server for advertisers works with all screens: mobile, tablet and desktop. Brands do not have to worry about implementing different platforms for different devices.

  • EAS for advertisers provides consolidated reporting.

    The big changes brought about by GDPR means that many traditional tools used by advertisers and agencies to measure basic campaign attributes such as reach and frequency are unlawful. EAS for advertisers works within the rules of GDPR to provide media buying and ad ops teams with a near-real-time unified reporting platform for measurement and reporting.

  • EAS for advertisers is open standards-based.

    AdUnity has created Enterprise Ad Server for advertisers by combining advanced programmatic technology with the internationally recognised identity, personal data and encryption standards that are used in many eGovernment services across the world (including the UK and US). We use existing open standards defined by ISO, Kantara CISWG: Consent Receipt and UMA, to provide scalable user trust and interoperability for consent services industry.

  • We help agencies and brands implement EAS for advertisers.

    AdUnity has some of the best support in the industry. Depending on your in-house capabilities we can provide either email and phone-based guidance or on-site support.

Privacy Protected Ad Serving for B2C and B2B Publishers

GDPR has changed the way European publishers and networks sell targeted media. The use of any personal data (including IP address) or the use of cookies has become severely restricted. This has a much greater affect on many B2C publishers selling targeted media, because targeted media relies on personal data. Conversely, B2B publishers that sell on a tenancy basis do not rely on personal data to sell ads. Unfortunately, many ad severs use personal data and cookies by default. This causes unnecessary compliance burden and legal risk for all publishers, but especially B2B publishers.

A Better Ad Server for B2C Publishers

B2C publisher’s using their own first-party data to sell ad inventory targeted to specific devices must comply with GDPR or face the harsh legal consequences. The use of any technology to identify a single device for the purpose of selling ad media requires a defined legal basis under GDPR. AdUnity has invested heavily in privacy-by-design technology in order to reduce or eliminate the use of personal data in ad sales operations. Our aim is to push the majority of media sales operations outside the scope of privacy legislation (e.g. GDPR and the upcoming eprivacy regulation).

By default, the AdUnity Enterprise Ad Server for publishers does not drop cookies, does not collect personal data from devices, and does not require consent to deliver ads. In addition, AdUnity operates as a Data Processor under the publisher: we do not ask the B2C publisher or network to obtain a consent for our use of data. We only use personal information and cookies as and when strictly required by the publisher media sales work-flows. Our approach not only massively reduces compliance costs and legal risk to B2C publishers, it also increases operational flexibility.

No Cookies Ad Server for B2B Publishers

Specialist B2B publishers selling ad inventory on a tenancy basis do not need to run an ad server using cookies and therefore do not need obtain a consent. However, many B2B publishers have been unnecessarily forced to obtain consent for their ad server, so the ad server company can acquire the publisher’s data free of charge. This brings compliance costs and significant legal risks to publishers.

AdUnity works in a different way. By default, the AdUnity Enterprise Ad Server for publishers does not drop cookies, does not collect personal data from devices, and does not require consent to deliver ads. It is the perfect solution for B2B publishers. AdUnity operates as a Data Processor under the publisher: we do not ask the publisher or network to obtain a consent for our use of data. We only use personal information and cookies as and when strictly required by the publisher media sales work-flows. Our approach not only massively reduces compliance costs and legal risk to publishers, it also increases operational flexibility.

Why Enterprise Ad Server for Publishers is different

  • No Cost implementation of EAS for publishers.

    Implementing an ad sever can be a complex process. This is why support for all new ad server implementations are provided free of charge to publishers. Our support is some of the best in the industry so you can be up and running in just a couple of weeks.

  • EAS for publishers reduces compliance costs and risks.

    Post-GDPR there are many potential compliance costs and risks for publishers if they use personal data to sell targeted and non-targeted media. Most publisher ad servers put publishers at risk with their excessive use of cookies and personal data. AdUnity’s privacy-by-design technology either completely eliminates the use of personal data or significantly reduces it. Hence minimising legal risk to the publisher.

  • EAS for publishers protects and grows ad revenue.

    Asking for consent for cookies or for agreement to a digital content contract creates a barrier with audiences. Sometimes, depending on the way the publisher sells ad media, this is unavoidable. However, it is possible to sell ad media either without the use of personal data or very minimal use of personal data. AdUnity enables publishers to sell ad media without the use of any personal data or with very minimal personal data. AdUnity’s privacy-by-design technology reduces the impact to the data subject to such an extent that publishers may opt to use “Legitimate Interest” legal basis to sell ad media.

  • EAS for publishers protects first-party-party data.

    AdUnity protects the publisher's first-party data because we work differently to most ad serving businesses. Firstly, we do not capture and store publisher data for our own business purposes, hence AdUnity provides EAS for publishers as a Data Processor. Unlike many ad-technology businesses, we do not sell our customer’s data. Secondly, we minimise all data use to what is strictly necessary. Thirdly, our technology restricts access to any publisher first-party data to the publisher, i.e. no third-party can have access without the specific authorisation of the publisher.

  • EAS for publishers enables first-party data targeting.

    AdUnity’s Enterprise Ad Server for publishers combined with our first-party data solutions provides publishers with the ability to target devices (where legal to do so, using either consent or legitimate interest as a legal basis). This means publishers can use their own first-party data to sell ad media on their sites and apps. AdUnity’s Enterprise Ad Server for publishers is integration ready for integrations with publisher’s CMP.

  • EAS for publishers handles all display format types.

    AdUnity’s Enterprise Ad Server for publishers provides publishers and networks with a full selection of ad format options including HTML5, Rich Media (such as overlays and takeover-style formats), Instream/Outstream Video (VAST2.0), Dynamic Creative and Native formats. Custom ad formats can also be supported upon request.

  • EAS for publishers handles all screen types.

    AdUnity’s Enterprise Ad Server for publishers simplifies the campaign management process. Enterprise Ad Server for publishers works with all screens: mobile, tablet and desktop. Brands do not have to worry about implementing different platforms for different devices.

  • EAS for publishers provides consolidated reporting.

    The big changes brought about by GDPR means that many traditional tools used by publishers to measure basic campaign attributes such as reach and frequency are unlawful. AdUnity’s Enterprise Ad Server for publishers works within the rules of GDPR to provide media buying and ad ops teams with a near-real-time unified reporting platform for measurement and reporting.

  • EAS for publishers provides advanced sales mediation and optimisation.

    Enterprise Ad Server for publishers enables publishers to manage and optimise all revenue sources: direct, programmatic and ad network mediation. AdUnity’s proven holistic yield optimisation algorithms ensure that each impression is sold through the best sales channel in order to maximise your overall revenue.

    This means all types of programmatic sales, such as Open Auction and PMPs, can work alongside traditional tenancy, or CPM sales. Enterprise Ad Server for publishers automatically compares competing sales channels (including consent permissioned targeted advertising) to make sure that whenever an ad placement is available it goes to the highest paying buyer. Enterprise Ad Server for publishers dynamically allocates ads by comparing all sales network activity: traffic and inventory forecasting, delivery targets, guaranteed campaign commitments, offers, and targeting parameters.

  • EAS for publishers is open standards-based.

    AdUnity has created Enterprise Ad Server for publishers by combining advanced programmatic technology with the internationally recognised identity, personal data and encryption standards that are used in many eGovernment services across the world (including the UK and US). We use existing open standards defined by ISO, Kantara CISWG: Consent Receipt and UMA, to provide scalable user trust and interoperability for consent services industry.

  • We help publishers and networks implement EAS for publishers.

    AdUnity has some of the best support in the industry. Depending on your in-house capabilities we can provide either email and phone-based guidance or on-site support.

Privacy Protected Media Sales

GDPR has changed how targeted media is bought and sold in Europe. Due to GDPR, the use of third-party data is no longer viable at scale. Publishers or advertisers first-party data are now key for the trading of targeted media. However, the use of first-party data must comply with GDPR or those involved will face the harsh legal consequences. Fortunately, AdUnity has invested heavily in privacy-by-design technology in order to reduce or eliminate the use of personal data in ad sales operations. We have packaged this into our AdUnity Exchange (AUX) media sales service.

AdUnity Exchange (AUX)

AdUnity Exchange (AUX) provides media sales services for publishers that protect privacy and reduce compliance costs and risks for publishers. AUX leverages our technology, programmatic connections and our agency and direct client relationships. AUX can integrate with existing sales operations or work as a stand-alone solution.

AUX transparently optimises ad revenue taking into consideration fill rate, eCPM and campaign targets of direct sold campaigns. This means all types of programmatic sales can work alongside traditional tenancy or CPM sales. We treat all sales channels equally (unlike most of our competitors) and do not bias in favour of certain agencies or advertisers.

AUX provides a sophisticated and scalable solution to simultaneously manage, deliver, optimise sales across all display channels. AUX can deliver all formats from video (instream or outstream), to native and mobile. AdUnity products come with some of the best integration and operational support in the industry so you can be up and running in just a couple of weeks.

  • AUX is GDPR ready.

    AUX is designed to work in harmony within GDPR rules and to provide GDPR safeguards. We reduce the compliance cost and risk to publishers because we eliminate or minimise the use of personal data.

  • AUX handles all display ad formats.

    AUX provides publishers with a full selection of ad format options including HTML5, Rich Media (such as overlays and takeover-style formats), Instream/Outstream Video (VAST2.0), Dynamic Creative and Native formats. Custom ad formats can also be supported upon request.

  • AUX handles all screen types.

    AUX simplifies the campaign management process. AUX works with all screens: mobile, tablet and desktop. Publishers do not have to worry about implementing different platforms for different devices.

  • AUX comes with full AdUnity Customer Support.

    Our experienced Customer Support team are fully dedicated to our customers and their business. Our team can customise our products to fit specific requirements. Each AdUnity product comes with extensive Knowledge Base searchable user guide.

About us

We are changing the way digital media is bought and sold.

We believe that site and app publishers should earn a fairer share of their ad sales. This can only be achieved with market transparency and working with high quality advertisers and brands.

We believe that a good user experience is essential for effective advertising. We believe advertisers can reach and inform targeted audiences without destroying the online user experience.

Our mission is to create a better relationship between publisher, advertiser and end-user. We work with agencies, publishers and end-users as equal partners, to make the industry effective, efficient and ethical.

 

AdUnity combines engineering excellence with a strong belief in doing things professionally and ethically. Our beliefs influence the type of tools we develop for Publishers and define how we operate as a business. We work on the basis of a five-point ethical framework that aims at making the programmatic ad market transparent, fair, effective and efficient. All this is based on our three fundamental driving principles: trust, transparency and technology.

Contact Us


If you have a product/service or press enquiry please use form below. Please note that we do not work with recruitment agencies.


London office:

20 East Road, London N1 6AD UK

Bucharest office:

Robescu nr 11, Sector 3, Bucharest, Romania