TRANSPARENCY AdUnity has a reputation for providing transparent technology solutions to advertisers and publishers. We are now extending this transparency to end users, through our Consent Based Advertising solutions.
TRUST We have the trust of Europe’s biggest advertisers and publishers through many years of providing advanced and transparent advertising solutions. We also have the trust of leading standards bodies and trade associations because of our deep expertise and ethical approach.
TECHNOLOGY Our advanced technology solves the complex problem of Consent Based Advertising at scale. AdUnity is working with standards bodies to help define digital advertising will work post-GDPR. AdUnity represents the next generation of advertising technology.
AdUnity is the only ethical ad platform in Europe. We focus on making advertising work transparently better for advertisers, publishers and people. This is why we are a leader in GDPR ready Consent Based Advertising that puts individuals in control of their online privacy. Consent Based Advertising is the only scalable solution post-GDPR. AdUnity is the first ad platform to offer Consent Based Advertising to both advertisers and publishers. Our Consent Advertising Platform (CAP) is designed for advertisers or publishers to capture and manage consent based campaigns for targeting purposes.

Consent Advertising for Brands

GDPR will usher in a huge change in the way brands buy media. GDPR puts Europeans in control of their online privacy. Any brands that need to target individuals in Europe with advertising must comply with GDPR or face the harsh legal consequences. The key issue for brands is that the use of cookies (or any device identifier) will become severely restricted. The use of any technology to identify a device for the purpose of marketing will require explicit, specific and unambiguous consent. In practical terms, this means that an advertiser needs consent from an individual if it wishes to target that individual’s device with advertising. Failure to comply can result in both claims for damages and large fines from supervisory authorities.

The good news is that brands are in a strong position to gain and maintain these marketing consents because they have the direct touch point with end users. Consent Based Advertising is the best way for brands to gain and manage their consent based campaigns.

Introduction to Consent Based Advertising for Brands

Capturing and managing marketing consents is not just an additional tick box within media buying processes. Marketing consents need to be structured and planned in line with corporate strategy, marketing objectives, advertising technology systems and relate directly to a brand’s data strategy. This is why AdUnity and our partners have developed Consent Based Advertising.

Consent Based Advertising leverages smart, scalable and open standards public privacy technology that is used in many eGovernment services around the world. Consent Based Advertising enables brands to target ads at their customers on third-party sites and apps. AdUnity has partnered with the Open Consent, to develop Consent Based Advertising. We have developed a robust and effective 5-step Consent Based Advertising process. Our Consent Based Advertising process is simple, effective and maps directly to not only GDPR requirements but international advertising and consent standards.

Five-Step Consent Based Advertising Process

To deliver and manage Consent Based Advertising campaigns we have developed our Consent Advertising for Brands (CAB) platform. CAB enables advertisers to capture and maintain marketing consent directly from their contact base as well as run the consent based display campaigns.

About the Consent Advertising for Brands

AdUnity’s CAB platform is a new kind of ad platform that delivers targeted Consent Based Advertising campaigns in a post-GDPR online ecosystem. CAB for advertisers is designed to be used by marketing and ad operations teams to run Consent Based Advertising campaigns (as well as standard campaigns). CAB also provides marketing teams with the audit trail needed to avoid fines as well as judicial and administrative proceedings for infringing GDPR.

WARNING: Traditional agency ad servers openly break many GDPR rules and safeguards and can no longer be legally used within the EU.

  • CAB is GDPR ready.

    CAB is designed to work in harmony within GDPR rules and to provide GDPR safeguards. However, post-GDPR advertising is a complex matrix of rights, rules, and risk mitigation combined with traditional marketing operations. It is far from a one-size-fits-all model. Implementation of Consent-Based Advertising requires internal orientation and mapping multi-dimensional business, process and compliance requirements to a final production ready system that can scale. We recommend our GDPR readiness programme for brands to properly implement CAB within an advertisers’ marketing operation.

  • CAB is open standards based.

    AdUnity has created CAB for advertisers by combining advanced programmatic technology with the internationally recognised identity, personal data and encryption standards that are used in many eGovernment services across the world (including the UK and US). We use existing open standards defined by ISO, Kantara CISWG: Consent Receipt and UMA, to provide scalable user trust and interoperability for consent services industry.

  • CAB provides consent targeting control.

    AdUnity’s CAB provides advertisers with the ability to target devices that where a user has consented to receive targeted ads. This means brands can use their own first-party data to target individuals on third-party sites and apps. Integration with a brand’s CRM is possible to provide targeting directly from CRM.

  • CAB handles all display format types.

    CAB provides advertisers with a full selection of ad format options including HTML5, Rich Media (such as overlays and takeover-style formats), Instream/Outstream Video (VAST2.0), Dynamic Creative and Native formats. Custom ad formats can also be supported upon request.

  • CAB handles all screen types.

    CAB simplifies the campaign management process. CAB works with all screens: mobile, tablet and desktop. Brands do not have to worry about implementing different platforms for different devices.

  • CAB provides consolidated reporting.

    The big changes brought about by GDPR means that many traditional tools used by advertisers and agencies to measure basic campaign attributes such reach and frequency are unlawful. CAP works within the rules of GDPR to provide media buying and ad ops teams with a near-real-time unified reporting platform for measurement and reporting.

  • Implementing CAB.

    CAB is the perfect platform for marketing and ad ops teams to experiment and A/B test their approach to consent capture and targeted advertising post-GDPR. However, for marketing teams that are at the beginning of their journey to becoming ready for GDPR, there is a huge learning curve. This is why AdUnity recommends the GDPR readiness programme for brands as part of CAB implementation.

GDPR Marketing Readiness Programme for Brands

GDPR puts Europeans in control of their online privacy. If advertising is to be targeted to individual devices consent is needed. Consent Based Advertising is the only scalable solution post-GDPR. In partnership with leading industry experts, AdUnity offers a 90-day GDPR Marketing Operations Readiness Programme for Brands. Our programme is not just about how to avoid fines and reputational damage for non-compliance, but an opportunity to:

  • learn about and test Consent Based Advertising
  • learn about GDPR compliance for advertising
  • develop internal processes and best practice
  • innovate customer ability to consent and provide information

The end result is both business continuity and opportunity to be a leader in privacy and customer engagement with consent.

About the GDPR Readiness Programme for Brands

Our 90-day consulting program is designed to facilitate the building of internal knowledge and capabilities within brand marketing teams. This is not only to enable effective and efficient operations in a GDPR marketing environment but to provide a first-mover advantage to brands in exploiting the opportunities emerging from new regulation and a more capable customer. Early testing of Consent Based Advertising technologies, techniques and process provide the time to adapt, refine and customise solutions and best practice. It also provides the time to compare Consent Based Advertising to existing solutions for meaningful benchmarking. The end result is both business continuity and opportunity to be a leader in privacy and customer engagement with consent.

WARNING: Traditional agency ad servers openly break many GDPR rules and safeguards and can no longer be legally used within the EU.

  • Tangible Deliverables of GDPR Readiness Programme.

    Our 90-day consulting programme includes practical workshops to enable the basic building blocks of Consent Based Advertising within a brand’s marketing team. The foundation of our readiness programme is the Marketing Goals Alignment Matrix. Using a brand’s existing marketing goals and privacy policy (if up-to-date) to create a minimum viable matrix. This minimum viable Marketing Goals Alignment Matrix is used as a basis to create a demo advertising environment to demonstrate how Consent Based Advertising works in practice using real collateral and objectives.

  • Run Demo Consent Based Advertising Campaigns.

    Our 90-day consulting programme includes a demo Consent Based Advertising campaign. This campaign based on the rapid service design developed in workshops. This demo campaign utilises the brand’s advertising collateral to develop a more refined beta version of the Media Sales Alignment Matrix.

  • Run Consent Based Advertising Test Campaigns.

    AdUnity offers brands the opportunity to run test campaigns on premium third-party sites and apps. This is provided as an optional extra to the consulting programme. This will allow the brand to establish itself as a market leader in privacy and customer engagement with consent.

Consent Advertising for Publishers

GDPR brings huge advantages to publishers that run ad campaigns for advertisers. This is because GDPR means that any ads that are targeted to individuals must have consent. Publishers are in a strong position to capture this consent since they have a constant touch point with end users.

The key challenge of GDPR for ad operations is that the use of cookies (or any device identifier) will become severely restricted. The use of any technology to identify a device for the purpose of marketing will require explicit, specific and unambiguous consent. In practical terms, this means that a campaign manager needs consent from an individual if it wishes to target that individual’s device with advertising. Failure to comply can result in both claims for damages and large fines from supervisory authorities.

The fantastic news for publishers is that they are in the best position to gain and maintain these marketing consents because they have the best direct touch point with end users. Consent Based Advertising is the best way for publishers to gain and manage their consent based campaigns.

Introduction to Consent Based Advertising for Publishers

Capturing and managing marketing consents is not just an additional tick box within a publisher's ad operations processes. Marketing consents need to be structured and planned in line with corporate strategy, marketing objectives, advertising technology systems and relate directly to a publisher’s data strategy. This is why AdUnity together with our partner Open Consent have developed Consent Based Advertising.

Consent Based Advertising leverages smart, scalable and open standards public privacy technology that is used in many eGovernment services around the world. Consent Based Advertising enables publishers to target ads at their customers on third-party sites and apps. Working with a network of specialist companies and standards communities we have developed a robust and effective 5-step Consent Based Advertising process. Our Consent Based Advertising process is simple, effective and maps directly to not only GDPR requirements but international advertising and consent standards.

Five-Step Consent Based Advertising Process

To deliver and manage Consent Based Advertising campaigns we have developed our Consent Advertising for Publishers (CAP) platform. CAP enables publishers to capture and maintain marketing consent directly from their contact base as well as run the consent-based display campaigns.

About the Consent Advertising for Publishers

AdUnity’s CAP platform is a new kind of ad platform for publishers that delivers targeted Consent Based Advertising campaigns in a post-GDPR online ecosystem. Consent Advertising for Publishers is designed to be used by marketing and ad operations teams to run Consent Based Advertising campaigns (as well as standard campaigns). CAP also provides marketing teams with the audit trail needed to avoid fines as well as judicial and administrative proceedings for infringing GDPR.

WARNING: Traditional agency ad servers openly break many GDPR rules and safeguards and can no longer be legally used within the EU.

  • CAP is GDPR ready.

    CAP is designed to work in harmony within GDPR rules and to provide GDPR safeguards. However, post-GDPR advertising is a complex matrix of rights, rules, and risk mitigation combined with traditional marketing operations. It is far from a one-size-fits-all model. Implementation of Consent-Based Advertising requires internal orientation and mapping multi-dimensional business, process and compliance requirements to a final production ready system that can scale. AdUnity recommends our GDPR readiness programme for publishers to properly implement CAP within a publishers’ media sales operations.

  • CAP is open standards based.

    AdUnity has created Consent Advertising for Publishers by combining advanced programmatic technology with the internationally recognised identity, personal data and encryption standards that are used in many eGovernment services across the world (including the UK and US). We use existing open standards defined by ISO, Kantara CISWG: Consent Receipt and UMA, to provide scalable user trust and interoperability for consent services industry.

  • CAP provides consent targeting control.

    AdUnity’s CAP provides publishers with the ability to target devices that where a user has consented to receive targeted ads. This means publishers can use their own first-party data to target individuals on their own sites and apps. Integration with a publisher’s CRM is possible to provide targeting directly from CRM.

  • CAP handles all display format types.

    CAP provides publishers with a full selection of ad format options including HTML5, Rich Media (such as overlays and takeover-style formats), Instream/Outstream Video (VAST2.0), Dynamic Creative and Native formats. Custom ad formats can also be supported upon request.

  • CAP handles all screen types.

    CAP simplifies the campaign management process. CAP works with all screens: mobile, tablet and desktop. Publishers do not have to worry about implementing different platforms for different devices.

  • CAP provides consolidated reporting.

    The big changes brought about by GDPR means that many traditional tools used by ad operations teams to measure basic campaign attributes, such reach and frequency, are unlawful. CAP works within the rules of GDPR to provide a publisher ad operations teams with near-real-time unified reporting platform for measurement and reporting.

  • Implementing CAP.

    CAP is the perfect platform for a publishers marketing and ad ops teams to experiment and A/B test their approach to consent capture and targeted advertising post-GDPR. However, for marketing and publisher ad ops teams that are at the beginning of their journey to becoming ready for GDPR, there is a huge learning curve. This is why AdUnity recommends the GDPR readiness programme for publishers as part of CAP implementation.

Enterprise Ad Server: Yield maximisation for GDPR ready publishers

All Publishers are different. These differences affect sales strategy. For example, some Publishers will make more revenue with the programmatic Open Auction market, and others will earn much more from traditional direct sold tenancy advertisers. However, the vast majority of Publishers will benefit by blending sales channels and automatically selecting for the highest yield. Our Enterprise Ad Server for Publishers (EAS) provides a sophisticated and scalable solution to simultaneously manage and optimise both direct and programmatic sales channels with a single platform.

EAS combines GDPR ready enterprise scale publisher ad server with SSP and automated yield maximisation tools. EAS automatically compares competing buyers from all sales channels (including GDPR ready Consent Based Advertising campaigns) to make sure that whenever an ad placement is available it goes to the highest paying buyer. EAS is fully integrated with AUX (AdUnity Exchange) for instant access to programmatic markets.

Importantly the AdUnity Enterprise Ad Server is GDPR ready and is open Consent Based Advertising sales channels. This provides media sales and ad ops teams with a future-proof way to stay in full control of all sales channels post-GDPR.

About Enterprise Advertiser Ad Server for Publishers

Ad technology used by Publishers should drive and support sustainable ad revenues. The problem is that most ad tech companies try to exploit Publishers for short-term gain with their black-box business models. This black-box approach means that many ad platforms not only make excessive and unfair margins, but they also push low-quality ads such as “get-rich-quick”, “weight-loss” or worse. These poor quality ads negatively affect user experience and damage the Publisher’s brand.

EAS transparently optimises ad revenue taking into consideration fill rate, eCPM and campaign targets of direct sold campaigns. This means all types of programmatic sales can work alongside traditional tenancy or CPM sales. We treat all sales channels equally (unlike most of our competitors) and do not bias in favour of certain agencies or advertisers because we don’t have any special agency or advertiser deals.

  • EAS is GDPR ready.

    EAD is designed to work in harmony within GDPR rules and to provide GDPR safeguards. However, post-GDPR advertising is a complex matrix of rights, rules, and risk mitigation combined with traditional marketing operations. It is far from a one-size-fits-all model. Implementation of Consent-Based Advertising requires internal orientation and mapping multi-dimensional business, process and compliance requirements to a final production ready system that can scale. AdUnity recommends our GDPR readiness programme for publishers to properly implement EAS within a publishers’ media sales.

  • EAS provides advanced mediation and optimisation of sales channels.

    EAS enables publishers to manage and optimise all revenue sources: direct, programmatic and ad network mediation. AdUnity’s proven holistic yield optimisation algorithms ensure that each impression is sold through the best sales channel in order to maximise your overall revenue.
    This means all types of programmatic sales, such as Open Auction and PMPs, can work alongside traditional tenancy, or CPM sales. EAS automatically compares competing sales channels (including GDPR ready Consent Based Advertising campaigns) to make sure that whenever an ad placement is available it goes to the highest paying buyer. EAS dynamically allocates ads by comparing all sales network activity: traffic and inventory forecasting, delivery targets, guaranteed campaign commitments, offers, and targeting parameters.

  • EAS handles all display format types via ad builder platform.

    EAS comes with an advanced ad builder with numerous standard templates that can be modified and extended. The EAS ad builder provides publishers with a full selection of ad format options including HTML5, Rich Media (such as overlays and takeover-style formats), Instream/Outstream Video (VAST2.0), Dynamic Creative and Native formats. Custom ad formats can also be supported upon request.

  • EAS handles all screen types.

    EAS simplifies the campaign management process. CAP works with all screens: mobile, tablet and desktop. Publishers do not have to worry about implementing different platforms for different devices.

  • EAS comes with full AdUnity Customer Support.

    Our experienced Customer Support team are fully dedicated to our customers and their business. Our team can customise our products to fit specific requirements. Each AdUnity product comes with extensive Knowledge Base searchable user guide.

AUX is the only ethical ad exchange for premium buyers and sellers.

Who is AUX for?

AUX is designed for mobile app and PC site publishers who really care about the type of ads that run on their site but also want to earn as much revenue as possible from advertising. AUX can also be used by large publishers where they require an open market solution to supplement direct sales activity or where they have geos not covered by their sales team.

AUX is easy to set up and manage. Ideal for all kinds of Publishers or Advertisers.

The Challenges We Solve with AUX

The challenge for all publishers is to simultaneously know how much ad revenue can be earnt, earn it and do this without destroying user experience with too many or with low quality ads. This is not a simple task because digital ad space is constantly evolving. Ad platforms, ad formats and even trading rules are constantly changing, but most importantly ad inventory is growing faster that ad budgets. These are tough challenges for the largest of publishers, let alone small and medium sized businesses.

AUX provides the best open market price for inventory at any given time for long-term revenue performance. We can do this because:

  • We only work with high quality and trusted brands.

    We are connected to thousands of potential advertisers, but we select only those advertisers that meet the highest quality standards. Our systems are constantly checking to make sure undesirable ads do not get through.

  • We handle all types of ad format.

    We can select the ad format that is selling best for any given page impression, because our system can handle all standard and most non-standard format types.

  • We are constantly comparing the performance of media buyers.

    In particular we look at what type of audience they are targeting. We then programmatically adjust pricing and supply of media to maximise revenue.

  • We do not always run ads.

    If the price for a specific audience and type of ad is low there is no point running the ad as it depresses the price in the long run. Agency buying platforms are now very sophisticated and can work out the best route to buying ad space. They can wait until the price is depressed and then buy at a lower price. This is one of the main ways agency buying platforms can achieve such low prices from publishers.

  • We are constantly improving the technology behind AUX.

    To be effective in the real world an ad exchange needs to adapt with the market and follow where ad budgets are most lucrative. New formats or technologies arrive and have a moment of popularity with agencies and advertisers, until the next big thing arrives.

  • Advanced targeting for Advertisers, HTML5 ad formats, standard, video, native

    Buyers can be assured that their messages will be safe through our inventory and always have their ads displayed with the highest viewability percentages. All kind of formats, from standard to HTML5 advanced rich media.

GDPR Media Sales and Ad Operations Readiness Programme for Publishers

GDPR puts Europeans in control of their online privacy. If advertising is to be targeted to individual devices, consent is needed. Consent Based Advertising is the only scalable solution post-GDPR. In partnership with leading industry experts, AdUnity offers a 90-day GDPR Media Sales and Ad Operations Readiness Programme for Publishers. Our programme is not just about how to avoid fines and reputational damage for non-compliance, but an opportunity to:

  • learn about and test Consent Based Advertising
  • learn about GDPR compliance for advertising
  • develop internal processes and best practice
  • innovate customer ability to consent and provide information

The end result is both business continuity and opportunity to be a leader in privacy and customer engagement with consent.

About the GDPR Readiness Programme for Publishers

Our 90-day consulting programme is designed to facilitate the building of internal knowledge and capabilities within publisher media sales and ad operations teams. This is not only to enable effective and efficient media sales and campaign management in a post-GDPR ecosystem but to provide a first-mover advantage to publishers in exploiting the opportunities emerging from new regulation and a more capable customer. Early testing of Consent Based Advertising technologies, techniques and process provide the time to adapt, refine and customise solutions and best practice. It also provides the time to compare Consent Based Advertising to existing solutions for meaningful benchmarking. The end result is both business continuity and opportunity to build competitive advantage with privacy and customer engagement with consent.

WARNING: Traditional agency ad servers openly break many GDPR rules and safeguards and can no longer be legally used within the EU.

  • Tangible Deliverables of GDPR Readiness Programme

    Our 90-day consulting programme includes practical workshops to enable the basic building blocks of Consent Based Advertising within a publisher’s media sales and ad operations teams. This includes building a bespoke minimum viable Media Sales Alignment Matrix, that incorporates the complex matrix of rights, rules, and risk mitigation combined with traditional ad operations. This alignment matrix provides the legal, operational and commercial framework of all media sales and ad operations post-GDPR.

  • Run Consent Based Advertising Demo Campaigns

    Our 90-day consulting programme includes a demo campaign based on the rapid service design developed in workshops. This demo campaign is used to develop a refined beta version of the Media Sales Alignment Matrix. The beta version can then be used as the basis for test campaigns.

  • Run Consent Based Advertising Test Campaigns

    AdUnity offers publishers the opportunity to run test campaigns with a publisher's regular advertisers within the scope of the 90-day consulting programme. This will allow the publisher to establish itself as a market leader with advertisers with respect to privacy and customer engagement with consent.

About us

We are changing the way digital media is bought and sold.

We believe that site and app publishers should earn a fairer share of their ad sales. This can only be achieved with market transparency and working with high quality advertisers and brands.

We believe that a good user experience is essential for effective advertising. We believe advertisers can reach and inform targeted audiences without destroying the online user experience.

Our mission is to create a better relationship between publisher, advertiser and end-user. We work with agencies, publishers and end-users as equal partners, to make the industry effective, efficient and ethical.

 

AdUnity combines engineering excellence with a strong belief in doing things professionally and ethically. Our beliefs influence the type of tools we develop for Publishers and define how we operate as a business. We work on the basis of a five-point ethical framework that aims at making the programmatic ad market transparent, fair, effective and efficient. All this is based on our three fundamental driving principles: trust, transparency and technology.

GDPR will Transform Programmatic Advertising

Programmatic advertising has grown rapidly over the last few years to become the most common way digital media is traded in the UK. Programmatic advertising has become so dominant because it matches ads to people on a vast scale. Trillions of ads are served like this in the UK every year. All of these ads rely on cookies (or other identification and tracking technology). These cookies are used to track people across domains to gain information about what people doing online. This is already illegal. From May 2018 the continued unrestricted exploitation of cookies will result in significant fines and huge reputational damage.

The law is very clear: consent is required for the use of cookies to identify and track people’s devices for marketing purposes. On the 25th May 2018, the General Data Protection legislation, (based on the 95/46 EC Directive) will establish significant fines to enforce transparency and the co-regulation of the public privacy rules. GDPR is designed to massively improve the governance and the transparency of personal data collection, use and disclosure.

Any company in any part of the world that wishes to target individuals in the EU with advertising must comply with GDPR. Businesses that process user data for marketing purposes must capture and log user consent, provide users with the ability to see what has been collected, give users the ability to revoke their consent, handle various types of the user determined objections, requests, queries and complaints in a manner proportionate to the type of data collected. These complaints can be escalated to a Supervisory Authority if not handled within 30 days.

AdUnity has partnered with the Open Consent, to develop Consent Based Advertising. We use existing open standards, for ad targeting without tracking.

Contact Us


If you have a product/service or press enquiry please use form below. Please note that we do not work with recruitment agencies.


London office:

20 East Road, London N1 6AD UK

Bucharest office:

Robescu nr 11, Sector 3, Bucharest, Romania