TRANSPARENCY AdUnity has a reputation for providing transparent media trading solutions to advertisers and publishers. AdUnity’s sophisticated first-party data solutions for both advertisers and publishers build on this legacy of transparency.
TRUST We have the trust of Europe’s biggest advertisers and publishers through many years of providing advanced and transparent advertising solutions. We also have the trust of leading standards bodies and trade associations because of our deep expertise and ethical approach.
TECHNOLOGY Our advanced privacy-by-design technology solves the operational and legal compliance challenges faced by both advertisers and media owners. We reduce the complexity and risks associated with buying or selling targeted and non-targeted media.
We are a technology company with a focus on making digital marketing work better for advertisers, publishers and people. We help marketers build trust with their customers to deliver superior sustainable marketing performance. We connect publishers directly to brands to help them maximise yield. We help people by reducing the amount of data collected from them by ad tech.

First-Party Data Advertising Solution for Marketers

AdUnity’s TokenDirect enables marketers to connect directly to premium publishers to run GDPR-safe targeted ads. Using TokenDirect, marketers can use their own consents-for-marketing without sharing any data with third-parties or competitors. Our full-funnel approach to prospecting and retargeting on premium publisher sites ensures improved efficiency and performance.

Protect your sales funnel against data harvesters

In many markets, e-commerce is a mature sales channel and it has become a zero-sum game in a fight for online customers. When e-commerce was new it made sense to give up some data security in order to get access to more third-party data. This no longer makes commercial sense as the market has become saturated with declining average conversion rates and increased legal risk form GDPR.

We deliver long-term sustainable marketing performance

Data-driven marketing is pointless unless you can protect your data, protect the data rights of your customers and have direct access to quality publishers. AdUnity’s TokenDirect not only enables marketers to deliver the right message to the right person at the right time but we also protect marketer’s data from being sold to competitors by data harvesting adtech companies.

Respect privacy, build trust, increase flow of consent, and improve conversions

Respect privacy, build trust, increase flow of consent, and improve conversions
Reduce consent friction, reduce legal risk and build trust No need for 3rd party adtech consent and no data loss or consent friction with your customers, lapsed customers and prospects.

Our TokenDirect platform enables marketers to run GDPR-safe targeted media using their brand’s own “consents for marketing” without sharing any data with third-party data harvesting companies or competitors. Not having to ask for consent for third-parties reduces friction with customers, and helps build trust, loyalty and conversions.

Privacy protected data onboarding
 
Synchronise your display campaigns with email and social, without giving data away to third-parties.

Successfully managing the customer journey means having control and visibility over your first-party data. TokenDirect helps marketers resolve identity across first and legitimate second party data sources as well as protecting this data from being sold to competitors.

Direct access to high quality publishers for improved marketing ROI Run prospecting and retargeting across thousands of named premium publisher sites.

It is very hard to navigate oceans of low cost, low quality, and often fraudulent ad inventory. Added to this problem adtech companies in the buying chain take various undisclosed fees – often over half of the total media spend (i.e. the adtech tax). We only work with premium named publishers and we only take transparent fees.

Privacy Protected Ad Serving for Advertisers

GDPR has changed the way European advertisers buy media. Marketing campaigns that target individual devices must comply with GDPR or face the harsh legal consequences. The use of any personal data (including IP address) or the use of cookies has become severely restricted. The use of any technology to identify a single device for the purpose of marketing will require explicit, specific and unambiguous consent.

By default, the AdUnity Enterprise Ad Server for advertisers does not drop cookies, does not collect personal data from devices, and does not require consent to deliver ads. In addition, AdUnity operates as a Data Processor under the advertisers we do not ask advertisers to obtain a consent for our use of data.

AdUnity Enterprise Ad Server for Advertisers

The AdUnity Enterprise Ad Server (EAS) provides a sophisticated and scalable solution to simultaneously manage, deliver, optimise and measure ad serving across all display channels. EAS can deliver all formats from video (instream or outstream), to native and mobile. It also comes with the easy to use AdUnity Ad Builder. AdUnity products come with some of the best integration and operational support in the industry so you can be up and running in just a couple of weeks.

Privacy Protected Ad Serving for Publishers

A Better Ad Server for B2C Publishers

By default, the AdUnity Enterprise Ad Server for publishers does not drop cookies, does not collect personal data from devices, and does not require consent to deliver ads. In addition, AdUnity operates as a Data Processor under the publisher: we do not ask the B2C publisher or network to obtain a consent for our use of data. We only use personal information and cookies as and when strictly required by the publisher media sales work-flows. Our approach not only massively reduces compliance costs and legal risk to B2C publishers, it also increases operational flexibility.

No Cookies Ad Server for B2B Publishers

Specialist B2B publishers selling ad inventory on a tenancy basis do not need to run an ad server using cookies and therefore do not need obtain a consent. However, many B2B publishers have been unnecessarily forced to obtain consent for their ad server, so the ad server company can acquire the publisher’s data free of charge. This brings compliance costs and significant legal risks to publishers.

AdUnity works in a different way. By default, the AdUnity Enterprise Ad Server for publishers does not drop cookies, does not collect personal data from devices, and does not require consent to deliver ads. It is the perfect solution for B2B publishers. AdUnity operates as a Data Processor under the publisher: we do not ask the publisher or network to obtain a consent for our use of data. We only use personal information and cookies as and when strictly required by the publisher media sales work-flows. Our approach not only massively reduces compliance costs and legal risk to publishers, it also increases operational flexibility.

AdUnity Exchange (AUX)

AdUnity Exchange (AUX) provides media sales services for publishers that protect privacy and reduce compliance costs and risks for publishers. AUX leverages our technology, programmatic connections and our agency and direct client relationships. AUX can integrate with existing sales operations or work as a stand-alone solution.

AUX transparently optimises ad revenue taking into consideration fill rate, eCPM and campaign targets of direct sold campaigns. This means all types of programmatic sales can work alongside traditional tenancy or CPM sales. We treat all sales channels equally (unlike most of our competitors) and do not bias in favour of certain agencies or advertisers.

AUX provides a sophisticated and scalable solution to simultaneously manage, deliver, optimise sales across all display channels. AUX can deliver all formats from video (instream or outstream), to native and mobile. AdUnity products come with some of the best integration and operational support in the industry so you can be up and running in just a couple of weeks.